Boerum Hill, Shops, Design
Growing up, I loved visiting Vermont. Not so much for the skiing, but for all the general stores. Every time I went on a road trip with friends or family, we'd always stop at a roadside general store that sold an assortment of nice things: candy in glass jars, flannel shirts of all colors, tools of all stripes, apothecary items, and cider made right down the road. Maybe the general stores were aimed at tourists, but I didn't care. There weren't really any places like that in the Boston suburbs where I grew up, at least not by the 1990s.
Dry Goods on Atlantic Ave is a modern day interpretation of an old-fashioned general store. It's a fun place, with the slightly cluttered but carefully curated feel of many Brooklyn shops. A good portion of the products are imported from Europe, from brands and makers that have been around for generations. Scattered throughout the mix are a few vintage collectables from the shop's owners.
While working with my publisher on the jacket of my upcoming cookbook, I spent a lot of time browsing in bookstores for inspiration. There are many cookbooks that do well with a single closeup photo of a dish on the cover, but I wanted something that stood out graphically. I'm happy to report that we have finally settled on a clean yet fun design, which I can reveal soon. In the meantime, here are some cookbook covers that I've found inspiring.
1. The Meatball Shop Cookbook - My publisher (Random House/Ballantine) did this book as well, and I love the vintagey cover. The meat grinder illustration is from the Meatball Shop menu.